Kerala Tourism empanels creative agencies

The empanelled agencies include Stark Communications, MediaMate Advertising and Maitri Advertising.

In its routine review of creative agencies, Kerala Tourism has empanelled three agencies to handle its creative duties. MediaMate Advertising, Maitri Advertising and Stark Communications are the three agencies that were selected for empanelment. The agencies were chosen for three categories - branding and advertising, events and digital. The state tourism department began the review process in March.

While Stark Communications was part of the empanelled agencies earlier, the other two agencies are new entrants in the roster. Stark Communications had been handling branding and advertising, international B2B meets, international trade fairs and national PR and website design. In fact, it has won several awards for its work on Kerala Tourism.

MediaMate will handle branding and advertising duties for Kerala Tourism in the local market.

While Kerala Tourism has got the agencies on board, the first meeting to brief the agencies about their roles and expectations is yet to take place.

Kerala Tourism carries out a review of its empanelled agencies every three years. In 2010, the department carried out a 360 degree campaign, 'Your Moment is Waiting', which was supported by print, television, out of home and below-the-line activities. The campaign was aimed at foreign tourists and had a surreal feel to it.