Dentsu bags creative duties of Toshiba India

The agency will handle the TV and laptop businesses.

Toshiba India (DS division) has appointed Dentsu Marcom as its creative partner. The pitch process was initiated in May. The account will be serviced by the agency's Delhi office. The agency will work on the brand's TV and laptop businesses.

Speaking about the appointment, Sanjay Warke, country head, Toshiba India (DS division), says, "Innovation is at the core of our brand and with our brand communication, we aim to inspire our audiences. For our communication efficacy, it is important to have a partner that emulates similar brand values of unparalleled quality, high performance and reliability embedded in its DNA. Dentsu's understanding of this industry, its skills and the ability to translate consumer insights into unique media touch points, made us choose it as our creative partner."

Rohit Ohri, executive chairman, Dentsu India Group, says that Toshiba India is gearing up for its next phase of aggressive growth in India. "Our integrated communication thinking will be at the centre of our communication approach. We will deploy our best capabilities to, hopefully, produce work that is an industry benchmark," he says.

Headquartered in Gurgoan, Toshiba India set up its operations in the country in 2001. The Japanese company's portfolio includes notebook computers, TV business that includes LED and LCD sets, home appliances, multifunctional printers and bar code printers, thermal and hydro power plant systems, engineering business, social infrastructure and semiconductor and storage business.