Amitava Mitra to be Percept/H COO

Mitra, who was heading the Delhi operations of the agency, will now have national responsibility.

Percept/H has promoted Amitava Mitra, who was heading the Delhi operations, to the role of chief operating officer earlier this week. Mitra, who has worked with the agency for more than 13 years, will have national responsibility. He will be located in Delhi.

Mitra will handle the agency's entire business, besides offering strategic direction and creating opportunities for integration within the Percept Group. Meanwhile, the agency has not appointed anyone to head the Delhi office.

Prabhakar Mundkur, executive director, Percept/H, says, "Amitava has huge experience behind him and has handled some of the biggest brands in this country. He has been managing our largest office in Delhi. For now, he will handle a bit of both (national as well as Delhi operations). I am sure that with his enthusiasm, energy and experience as a professional manager, he will take this company to great heights."

Mitra adds, "It's been a long journey with Percept and I have enjoyed every bit of it. I have my challenge cut out for me and together with my team I look forward to taking Percept/H to the next level."

Mitra joined Percept in 2000 and was instrumental in starting its Pune office. He moved to Percept/H's Delhi office three years later. He has a wide range of experience in advertising, brand planning, strategy, media, events, CRM, BTL activities, PR programmes and films. During his career, he has worked on brands such as DLF, Hero Honda, Canon, BSNL, Air Sahara, Bharti, Airtel Magic, Bharat Nirman, UIDA (ADHAAR), Indian National Congress, Rajasthan Tourism, MP Tourism, Yamaha, Boost, Indian Airlines, Vespa, Godfrey Phillips, Dabur, Pan Parag, Maltova and VIVA, Times of India, Bajaj Auto, Black & Decker, Birla AT&T, Sansui, Kenstar, Videocon and Toshiba.

Interestingly, Mitra was also been involved in politics through his association with Indian National Congress for many years. In fact, he was involved in creating the Bharat Nirman brand in 2007 by the Congress government.