Cogito Consulting gets new managing partner

Mahuya Chaturvedi, erstwhile global head, brand and communications at Aditya Birla's fibre business, begins her second stint with Draftfcb Ulka Group.

Cogito Consulting, part of the Draftfcb Ulka Group, has roped in Mahuya Chaturvedi as its new managing partner. Chaturvedi was with the Aditya Birla Group, where she was global head, brand and communication (fashion fibres and consumer products Kara). She handled many brand launches and extensions for five years.

Chaturvedi will be based in Mumbai and will report to M G Parameswaran, executive director and CEO, Mumbai, Draftfcb Ulka. This is her second stint with the group; earlier, she has worked as general manager at Lodestar Universal. She has also worked with Mindshare.

Parameswaran says, "Mahuya brings in valuable experience to our Cogito Consulting arm. She is no stranger to the group, having worked for five years at Lodestar. It is a second innings for her and I am sure, just as the first time, she will once again be a great contributor to the intellectual fire power of the agency group."

Chaturvedi says, "The impressive array of clients that Cogito has worked on, its international quality tools and its strategic contribution to some of the leading brands in the country is an opportunity that I greatly value to work with. It holds a special place in its constant endeavour to seek new answers, apply new tools to create new advantages in the challenging market place of today!"

With 18 years of experience, Chaturvedi has dabbled in marketing, media and sales. In her career, she has handled brands such as L'Oreal, DeBeers, Godrej, Radio City and Trent. An MBA, Chaturvedi has carried out research, analytics and model building to enable prediction of consumer behaviour in media and marketing ROI.

Cogito Consulting focuses on brand and competitive strategy consulting. Some of the clients the division has handled includes Wipro, Tata Motors, Zurich, Marico, Abbott, Cadbury and so on. Besides consulting, it also conducts seminars and workshops pan India.