TBWA bags creative mandate of Sterling Gera Residence

The agency's Bengaluru office will service the real estate company.

TBWA has been appointed as the creative partner of Sterling Gera Residence, a joint real estate project between Sterling Developers, Bengaluru and Gera Developments, Pune. The account will be serviced by the agency's Bengaluru branch.

The immediate mandate of the agency will be to launch the company's maiden real estate venture near Varthur Lake in Bengaluru.

Rohit Gera, managing director, Sterling Gera Residence, says that the residential real estate space in the city is quite challenging, with many established and new players launching new properties on a regular basis. "We are venturing into this competitive market with an offering unlike any witnessed by the market. We were looking for an agency that would help us amplify this difference. TBWAIndia, with its unique strategic approach, seemed like a perfect fit."

Nirmalya Sen, managing director, TBWAIndia, says, "There are a few categories as steeped in communication conventions as the real estate category. To be able to disrupt them is a challenge that has always got us going."

Agreeing, Arindam Sengupta, vice-president, South, TBWAIndia, adds, "We are thrilled that Sterling Gera Residence believed in our disruption approach. We are looking forward to the opportunity of launching this project in Bengaluru soon."

Bengaluru-based Sterling Developers was set up by Ramani and Shankar Sastri in 1983 and builds luxury apartments and villas. In 2006, the company forayed into Pune.

Gera Developments started its business in Pune in 1970. The company is a full-service organisation having its in-house team of architects, interior designers, engineers and construction crew.