Cannes 2013: One Indian shortlist in Promo & Activation

DDB Mudra, Mumbai, is the sole agency to have been shortlisted for its work on Aarambh, an NGO.

The Promo & Activation shortlist, which was announced after a delay, saw only one Indian entry making it to the list.

DDB Mudra, Mumbai, has been shortlisted for its campaign titled 'Help Desk' carried out for its client Aarambh, a Navi-Mumbai based NGO. The campaign was labeled under the Charities sub category.

The campaign revolves around the NGO's effort to provide a proper writing desks and school bags for underprivileged children in urban slums and rural areas.

A total of 265 entries have been shortlisted under the Promo & Activation category. The category saw close to 3000 entries worldover, of which, India sent 73 entries.

Incidentally, DDB Mudra's 'Help Desk' campaign for Aarambh was shortlisted in Direct Category, earlier today.