abm Communication completes 10 years

Unveils new logo, and thrust on digital communication and activation.

To mark its 10th anniversary, Gurgaon-based abm Communication has come out with a new logo, which emphasises its mission - raising the brand value of its clients. The agency has also clarified its mandate on growth, diversification and pan-India operations.

The new logo marks a change in colour from yellow to blue, which indicates the agency becoming bolder and getting noticed for its work. The logo also brings the title letters a, b and m closer as one word, suggesting team work.

"We wanted to commemorate this change (of achieving 10 years) in a special way. To us this milestone means a lot. It gives us a reason to celebrate and to propel ourselves to look ahead at the next 10 years with a renewed mission, fresh goals and challenges, redefined path and a will to win, no matter what," says Abhijit Basu, managing director, abm Communication.

He adds that the next thrust area for business will be on creating communication strategies for the digital medium and new activation domains. "While there will be no change in the agency's focus, it will add new dimension by including digital and activation perspective," he says.

Basu claims that abm Communication has gone beyond being an advertising agency and works more as a consultant to its clients. "We want to bring the brand and marketing perspectives together and help our clients grow," he emphasises.

The agency, which provides integrated marketing solutions to its clients, began with a team of two people and catered to a single client. Currently, the agency has a strength of 50 people and services 19 clients. Some of the brands in abm's kitty includes Dr Lal Path Labs, Axiss Dental, Dalmia Cement, SBL, Guardian Pharmacy, Muthoot Group, Evok, Oxigen, Pearl Academy, Urban Country, Aspiring Minds, SG, Manohar Lal Jewellers, Khaaja Chowk and Moen.