Taproot India gets new strategy & business head

Sameer Aasht will spearhead the strategy and business function at the agency.

Taproot India has appointed Sameer Aasht as head, strategy and business. Having an experience of over 12 years in strategy, design and communication, Aasht has worked with agencies like Landor, Rediffusion-Y&R, Contract, TBWA, Percept/H and Publicis Ambience.

Aasht brings a responsive and flexible perspective to brand led business growth.

Over the years, he has worked on key strategic assignments for groups like Cadbury's, ITC, HSBC, Mahindra, Suzlon, Tata, FICCI, Asian Paints, Samsonite, Black & Decker and Toyota.

Some key projects where he has played an integral role include rebranding of FICCI, expanding portfolios of Bytes & Celebrations for Cadbury's , brand Architecture implementation for Mahindra, launch strategy for Volvo-Eicher, integration for Suzlon, creating a special matrimonial brand for World Gold Council and the design strategy for Himalayan Water by Tata, among others.

He has also been part of the marketing team of Jet Airways and helped its launch in key global markets and leading segment initiatives for youth, business & leisure travellers. He also had an entrepreneurial stint with AlmaMaterPLC and Loveknits.org.

"We are confident that Sameer's wealth of experience and strategic acumen will add even more muscle to everything that Taproot India brings to the table and look forward to your continued cooperation in creating powerful value for your brands in the market place," says Agnello Dias, chief creative officer and co-founder, Taproot India.

Santosh Padhi, chief creative officer and co-founder, Taproot India, adds, "For Taproot India, it will be a huge plus to have someone who has worked on four sides of the table - advertising, marketing, design and digital across a diverse set of categories ranging across tourism & hospitality, FMCG, automotive, financial services, fashion, retail & luxury and more."

On his new role, Sameer Aasht, says, "Taproot is a dream agency for most professionals in the industry, today. I absolutely look forward to co-creating the best solutions for the brands we handle."