Landscape Outsourced Marketing bags creative duties of Investors Clinic

The Noida-based real estate consultancy firm has a turnover of more than Rs 250 crore.

Investors Clinic, the Noida-based real estate consultancy firm, has appointed Landscape Outsourced Marketing to handle its creative duties. The agency is expected to provide 360 degree marketing and communication solutions.

Investors Clinic began scouting for an agency in mid-April. The company's creative requirements were being handled by small advertising agencies on a project basis. However, it wanted to partner with a creative agency full time as it wanted to change perceptions and establish itself as a leading and trustworthy real estate brand.

Speaking about the development, Rakhi Sharma, general manager, marketing and communications, Investors Clinic, says, "Landscape Outsourced Marketing was chosen for its strong consumer insight and creative direction. They impressed us with their creative works, which matched what we expect from them."

Krittika Marwaha, director, Landscape Outsourced Marketing, says that it felt great having a dynamic brand like Investors Clinic on its portfolio. "As a game changer in its space, Investors Clinic happens to be the kind of client that's open to out-of-the-box communication solutions and we are excited about it. As a 360 degree marketing communications partner to them, we look at adding value at every point of the marcomm chain."

Investors Clinic was founded by Honey Katiyal in 2007 as a real estate marketing and brokerage firm. It has offices in 14 locations in the country and a branch each in Dubai and Singapore. The company also has 18-20 franchisees spread across the country. The company has about 2,500 employees. Its brand ambassador is cricketer Yuvraj Singh, whose image has been used quite prominently in the company's website. In 2012-13, Investors Clinic reported a turnover of more than Rs 250 crore; it claims to be associated with 160 builders and sells over 1,500 properties a month.

Investors Clinic also provides services to its clients online. Its employees contact clients to identify properties according to budget requirements and site visits. The portal offers EMI, area and stamp calculator and loan clinic facilities. It deals with properties ranging from industrial, commercial and residential to farm land. The company also has an in-house media buying team.