DDB Remedy launched in India

The agency will offer services in the areas of FMHG and OTC strategies, healthcare services communication, diagnostic and devices brand building, doctor office brand campaigns and development communication.

The DDB Network has announced the launch of its healthcare practice, DDB Remedy, in India. This has been done through the rechristening of DDB Mudra Group's health and lifestyle practice, DDB Health & Lifestyle, into DDB Remedy India. This way, DDB Remedy India is an instant part of the global fraternity of the DDB Remedy Network.

The agency will offer services in the areas of FMHG and OTC strategies, healthcare services communication, diagnostic and devices brand building, 'Rx' or doctor office brand campaigns and development communication. Media channels will include digital, CRM, branding, experiential, media, retail, PR and production solutions within the DDB Mudra Group and DDB network overseas.

Commenting on the development, Soumitra Sen, president, DDB Remedy India, says in a press note, "We are proud to be aligned with the global network and feel confident that we can now bring in best practices, knowledge and experience to work on healthcare brands here." He adds that the focus is now on becoming the most versatile healthcare communication agency in India in the days ahead.

For the record, DDB Remedy was launched in 2010 by the New York offices of DDB Worldwide. Today, there are over 40 DDB offices around the world that offer healthcare advertising and provide communications for all aspects of health and pharmaceuticals.