Lowe Lintas & Partners wins creative mandate for Go Air

After inviting a multi agency pitch in October 2012, Wadia Group owned Go Air has finally awarded its creative duties to Lowe Lintas & Partners.

After a multi-agency pitch initiated in October 2012, Go Air has finally awarded its creative duties to IPG Agency, Lowe Lintas & Partners. The pitch process ended last week. The Mumbai office of the agency will handle the account.

Abhimanyu Mathur, senior vice-president, Lowe Lintas & Partners, says, "It's a challenging yet interesting category and we will do everything possible to justify the trust reposed in us."

Joseph George, CEO, Lowe Lintas & Partners India, says, "Airlines is a very exciting and challenging category, and the low cost sector even more so."

Go Air launched its operations in November 2005 with the objective of commoditising air travel; the company offers airline seats at marginal premium to train fares across India. The airline currently operates more than 100 daily flights across 21 destinations, and about 750 flights weekly.

The Wadia Group was incorporated in 1736 and is an investment company headquartered in Mumbai. It has its operations in various sectors such as aviation, real estate, health, retail, auto components, plantations, engineering and chemicals. Some of the brands that it offers are Britannia, Bombay Burmah, Bombay Reality, Go Air, Bombay Dyeing and National Peroxide.

Lowe Lintas is a wholly owned subsidiary of the Interpublic Group. Besides advertising, Lowe Lintas India offers its clients holistic marketing services that include public relations, corporate identity and design, digital solutions, direct marketing and CRM, rural marketing, branded content, health care and film production. It employs more than 650 people across eight cities in India. Some of its clients are Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, BPCL, Axis Bank, Britannia, Maruti Suzuki, Titan, Tanishq, MRF, Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.