Lowe Lintas & Partners inks exclusive partnership with Interactive Avenues

All digital marketing activities for Lowe Lintas India's client portfolio will be handled by Interactive Avenues.

Lowe Lintas & Partners has inked an exclusive partnership with digital marketing agency Interactive Avenues to expand and strengthen the digital offerings for Lowe's clients. The development follows the acquisition of Interactive Avenues by IPG Mediabrands, the media holding company of the Interpublic Group and the holding company of Lowe Lintas & Partners.

As a result of the development, brand planners and digital/social media planners of Lowe Lintas & Partners will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and online media planning and buying to their clients.

Lowe Lintas India's client portfolio includes brands like Hindustan Unilever, Idea Cellular, Tata Tea, Johnson & Johnson, Dabur, Bajaj Auto, ICICI Life Insurance, Britannia, Maruti Suzuki, Titan and MRF. From now onwards, all digital marketing activities of these brands will be handled by Interactive Avenues. Besides these, Lowe Lintas recently signed new clients like Havells, Micromax, ET Now, Tata Croma, Hindustan Times and Axis Bank.

"I am aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands' various engagement needs. From our clients' perspective, the biggest advantage of this partnership is a completely integrated offering that their creative agency takes responsibility for, to hold together, manage and deliver," says Joseph George, CEO, Lowe Lintas & Partners.

"We hope to be able to improve our digital offering by working closely with Lowe Lintas & Partners. Working with Lowe Lintas & Partners also presents a great opportunity for us to work with some of the best brands in the business," says Amar Deep Singh, CEO, Interactive Avenues.

Lowe Lintas & Partners claims that it currently employs around 650 people across eight cities in India. Interactive Avenues has a team of close to 200 people and caters to about 200 advertisers from its offices in Mumbai, Delhi and Bengaluru.