Jeetendra Pradhan appointed creative director of Digital Law & Kenneth

With 14 years of experience, Pradhan was instrumental in setting up the first of its kind digital hub in Bengaluru.

Jeetendra Pradhan has been roped in by the Digital Law & Kenneth as its creative director. He will report to Anil Nair, chief executive officer and managing partner, Law & Kenneth.

Talking on his appointment, Pradhan says, "My responsibilities at Law & Kenneth will mostly be digital and print-based."

Earlier, Pradhan was with Ogilvy & Mather and was responsible for setting up the digital arm of Ogilvy Lenovo. His last assignment was to establish the Ogilvy Lenovo Hub in Bengaluru, which started with just 35 people and grew to a 150-member organisation in just a couple of years.

Speaking on his experience at Ogilvy & Mather, Pradhan says, "I was fortunate enough to be working in a project that was being executed for the first time. It was an experimental project. We handled the global business of Lenovo from here and the venture has been a success."

Pradhan has an experience of 14 years and has worked in different agencies such as DDB, Ogilvy, BBDO and others. He started his career in 1998 with Wet Weaver and continued there for about one and a half years before moving to Pyramid Solution for two years as director.

Pradhan then joined Ogilvy Bombay for three years and later shifted to DDB Dubai for another three years. Later, he returned to India and joined Ogilvy with the task of setting up the Ogilvy Lenovo Hub.

He has handled several high profile brands such as Lenovo, Bacardi, Jack Daniel's, Grand Hyatt, Renaissance, Goodyear, Whiskas, Hutch, Orange, Telco, Castrol (BP) CD presentation, VIP Frenchie-X, Hindustan Lever, Levis 501 and Dupont Tyvek.