Percept/H bags the creative mandate for Provogue

The incumbent on the business is Makani Creatives.

Percept/H has bagged the creative mandate for Provogue. The win follows a multi agency pitch process that took place in Mumbai. The agency's Mumbai branch will manage the creative duties for the clothing brand.

Sources close to the development have confirmed the news to afaqs! on the condition of anonymity. The exact size of the business could not be ascertained at the time of filing this report; market sources estimate its size at Rs 5 crore.

Mumbai-based agency Makani Creatives was the incumbent on the business. The agency had been working on the brand since its inception. The media duties are handled in-house.

Provogue was incorporated on November 11, 1997 as Acme Clothing Private Limited. The brand Provogue was launched in March 1998 and is currently one of the biggest retail apparel brands in India, based in Mumbai.

Over the years, the brand has evolved into a comprehensive collection of men's and women's fashion apparel and accessories.

In 2009, the fashion brand had signed actor Hrithik Roshan as its ambassador. Earlier, actor Saif Ali Khan endorsed the brand. Actors Fardeen Khan and John Abraham have also promoted brand Provogue.