Ogilvy India wins Yahoo! Big Idea Chair award 2012

The other respective winners in other categories are Interactive Avenues Maxus India, Innocean Worldwide India.

Ogilvy India bagged the third edition of Yahoo! Big Idea Chair award for its innovative digital campaign called The Date Fillum, on Friday. Besides picking up the flagship award, the campaign, for Krafts Food India, also won gold in Best Use of Online Video category. Ogilvy won the first place among 376 entries from 73 agencies for 128 brands across eight categories. The award is given to outstanding work in the online creative and media community and marks exemplary creativity, innovation and excellence.

Abhijit Avasthi, national creative director, Ogilvy India, says,
"Winning the Yahoo! Big Idea Chair is indeed special as it awards excellence in an emerging and important medium. Ogilvy has dominated TV and print advertising, so it is great to see we have tremendous talent in digital as well. Our win today is a sure eye-opener for folks who have thought Ogilvy as only a TV-ad agency."

A panel of 16 jury members from advertising, marketing and branding fields selected 19 winners under categories such as Best Use of Display Advertising, Best Online Video Advertising, Best Use of Social Media, Best Use of Technology, Best Use of Mobile Advertising, Best Use of Search, Digital 360 and The Big Idea Chair Award.

The winners in the other categories included Interactive Avenues for Mahindra and Mahindra's 'Spark the Rise' campaign in the Digital 360 category, Maxus India for its Titian Industries' 'Light powered media for light powered watch' campaign in the Best Use of Technology; and Innocean Worldwide India for Hyundai Motor India's 'Catch the Buzz - Live Reporting of Auto Expo' campaign under the Best Use of Social Media category.