Everest Brand Solutions wins creative duties for JW Marriott

The annual spend on the media is expected to be around Rs 7-8 crore.

Everest Brand Solutions has won the creative duties for JW Marriott. The agency's Mumbai office will handle the account. As per the mandate, the agency will manage the corporate duties for the brand starting from Mumbai and move over to the rest of the country. It will also handle the creative duties for its restaurants as well as events organised by the brand.

Onads Communications is the incumbent on the business.

It may be recalled that in February, the luxury five star hotel chain JW Marriott had decided to award its creative mandate to Onads Communications, the advertising agency launched by Jignesh Maniar in 2008.

It is known that Everest Brand Solutions was approached without a pitch. The annual spend on the media is expected to be about Rs 7-8 crore.

Confirming the news to afaqs!, Dhunji S Wadia, president, Everest Brand Solutions says that the hotel chain handed over the business taking into account the quality of work produced by the agency on various brands.

JW Marriott belongs to the parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok.

In Mumbai, JW Marriott is located at Juhu, a plush suburban location.