Honda Cars initiates pitch among roster agencies for upcoming four-wheeler

Ogilvy India, Dentsu and Grey from its roster are said to be in the fray for the business. The size of the business is estimated to be in the range of Rs 25-30 crore.

Four-wheeler company Honda Cars India has initiated a creative pitch within its roster for its yet-to-be launched four-wheeler brand in the diesel category. Currently, the agencies in the roster include Ogilvy India, Grey and Dentsu.

The size of the business is estimated to be in the range of Rs 25-30 crore.

A senior industry official close to the development has confirmed the news to afaqs! on ground of anonymity. Further, it is learnt that the company has called the pitch for an entry-level sedan, which it plans to launch under the Brio platform next year. This will mark Honda Cars' entry in the diesel segment.

According to several media reports, Honda Cars India plans to launch its much-anticipated diesel models in India in 2013-14. The company will assemble diesel engines locally in India. It is said to be working on the Brio platform to gain volumes from emerging markets such as India and China, as it aims to double sales to six million units by 2017.

For the record, Honda Cars India (HCIL) was established in 1995 and is a subsidiary of Honda Motor Co. Ltd, Japan. In India, its first manufacturing unit was set up at Greater Noida (Uttar Pradesh) in 1997.