M&C Saatchi wins bronze in DMA International Echo award 2012

It was the only Indian agency to win an award at the function; the award was for Direct Mailing for Insurance category.

For the second consecutive year, M&C Saatchi has clinched the award in the Direct Mailing for Insurance category in the DMA International Echo awards 2012. The awards ceremony was held on October 16 at the Mandalay Bay in Las Vegas.

The agency won the bronze for its Saptapadi mail pack for Birla Sun Life Insurance. The entry was the sole winner in the category as there were no gold or silver winners this year. Incidentally, the agency won the silver metal in the same category for the same client last year, for its entry, Annaprasan.

The Direct Marketing Association (DMA) global awards competition is the equivalent of the Cannes awards in the direct marketing industry. M&C Saatchi had also won the silver award for Saptapadi at the Goafest awards, and a bronze in the Indian DMAi awards (affiliated to the international DMA Echo awards) earlier this year.

The Saptapadi mail pack was targeted at newly married couples and designed to remind the husband of his wedding vow of protection. It aimed to instigate him to get a suitable life insurance cover to protect his new family.

Rakhshin Patel, partner, M&C Saatchi, says, ""Winning international recognition for India can only be topped by making a habit of doing so. It thrills me that after becoming the only Indian agency to win two Echo awards in the same category in as many years, we can now aim to take it one level higher and make it three wins in a row."

Ajay Kakar, chief marketing officer, financial services, Aditya Birla Group, says, "Our endeavour is to always delight our customers, not just with our products and services but also with our communication. Our direct marketing partner, M&C Saatchi, continues to do us proud, winning regularly at both domestic and international award shows. I am extremely delighted to be working with the talented and committed people at this agency. They bring top level strategic and creative inputs to the table, with high levels of passion that actually make our interactions a joy and our work extremely effective. The teams at Birla Sun Life Insurance and M&C Saatchi have demonstrated what passion and team work can do, by bringing in their second Echo award in a row."