Wrangler appoints Push Integrated Communications for creative and strategic solutions

As of now, the communication budget is not frozen. The focus is on a fully integrated ad campaign and country-wide activations.

Wrangler India has awarded its creative duties and strategic communication development to Bengaluru-based Push Integrated Communications.

Addressing the account win, V A Shrikumar, managing director and chief executive officer, Push Integrated Communications, says in a press note, "Wrangler to us is much more than a business win. The iconic Wrangler patch in our credentials slides is truly a badge we love flaunting and above all, the opportunity to showcase our creative and strategic strengths. Great creative always comes from strong client/agency associations. And the depth of engagement between our teams is inspirational."

It was the agency's sound category knowledge as well as domain expertise that helped it clinch this win. "We are extremely pleased to have Push on board with us. The commitment and energy the Push team brings on board is encouraging. We hope this partnership will deliver truly outstanding work on Wrangler,"

says Puneet Khosla, head, sales and marketing, Wrangler India.

As of now, the communication budget is not frozen. Presently, the focus is on a fully integrated ad campaign and country-wide activations.

Push Integrated Communications offers integrated communication solutions including communication strategy, creative development, execution, media solutions, digital strategy, activation, film production, event management and public relations. Push Integrated is the creative partner of Maxus in India and has strategic partnerships with MConsult, the business strategy consultants, a part of GroupM.

The agency's clientele includes names such as Kalyan Jewelers, A V Thomas & Co., AVT Premium, Kalanikethan, Wrangler Jeans, Sobha Restoplus, Manappuram Finance and Shanders Developers.