Doosra wins creative mandate of Mistair

Under the new mandate, the agency will give a creative edge to the communication for Mistair, pan India.

Doosra Brand Communications, a part of the Aegis Media Group, which primarily focuses on non-traditional advertising, has won the creative mandate of Mistair, the premium fabric brand from the Siyaram Group.

As a part of the mandate, the agency will give a creative edge to the communication for Mistair, pan India

Zahir Mirza, creative director, Doosra, says, "I am happy to add Mistair to our roster of brands. We look forward to create a distinct and unique identity for the brand in the crowded fabrics market place, through unconventional thinking and non-traditional methods."

Vikas Malhotra, business head, Mistair, says, "We are pleased to have Doosra on board with us for Mistair. The agency was able to come up with the right creative strategy which clearly defined our business objectives and goals. Mistair will focus on fabrics for the young and sees a lot of action in the coming years through its strategic partnership with Doosra."

For the record, the Aegis Media India group comprises Doosra (creative); Posterscope, the global OOH agency; Brandscope; Hyperspace (retail); PSI (airports); Carat; Vizeum; Carat Fresh Integrated (experiential); Isobar, the digital arm; and iProspectCommunicate 2, the search and performance marketing arm.