Tradus.com awards creative mandate to Yang Communications

For the first time, the e-commerce site has awarded its creative duties to an agency. The media spends are estimated at more than Rs 10 crore.

Followed by a multi-agency pitch, Yang Communications has bagged the creative duties for Tradus.com. This is the first time that the e-commerce site has given its creative duties to an agency.

The media spend on Tradus is estimated at more than Rs 10 crore.

Commenting on the development, Sanjay Sharma, managing partner, Yang Communications, says, "In the current environment of slowdown, e-commerce has been an exception. The barriers of shopping on the net are coming down and Indian consumers have started enjoying this experience and the price benefit that comes along with it. Tradus.com has been an early mover in this space and now the challenge is to create an engaging brand out of an existing business."

Anil Verma, managing partner, Yang Communications, says, "Online shopping is already becoming crowded and TV seems to be the playground. The creative opportunity is huge as most portals have not yet become well formed in the consumer's mind. You will soon see a very engaging campaign on Tradus."

"We are really excited about partnering with Yang to tell our story. Our virtual doors have been open for over two years and we have more than 1,000 reputed sellers on Tradus.com selling everything from clothes and mobile phones to toys and even plants. With this mass media campaign, we look forward to make a big splash and raise awareness about the wholesale prices customers can find on Tradus.com," says Krishna Motukuri, managing director, Tradus.com.