Bhaskar Ghosh to head Rediffusion-Y&R's Delhi branch

Ghosh moves in from Contract Advertising, Delhi where he was senior vice-president, account management.

Rediffusion-Y&R has appointed Bhaskar Ghosh as branch head, Delhi. He fills the space left vacant by Abhik Santara, who quit the agency in May.

Ghosh will report to Amitava Sinha, COO, Rediffusion-Y&R.

Confirming the development, D Rajappa, president, Rediffusion-Y&R, says, "Delhi is an important growth market and I am confident that Ghosh will be able to deliver value to our clients through his impeccable pedigree in handling diverse categories of brands. His focus will be to be a trusted advisor for our brands and help the brands take a leap in the communication space.''

Earlier, Ghosh was with Contract Advertising's Delhi branch, where he was senior vice-president, account management.

"The need to build a strong understanding of client businesses and brands will be one of the key things one would like to focus on. And, in the process, deliver some meaningful work, together with colleagues in the agency. My personal belief is that true glory comes to any agency only through effective solutions for brands," says Ghosh.

Ghosh, who is an honours graduate in commerce from the University of Delhi, completed MBA from the University of Bedfordshire, UK. Ghosh started his career with TBWA (earlier known as Anthem) in 1994 as a management trainee. After four years, in 1998, he moved to Leo Burnett as group head. In 2001, he joined Bates as account director. Then, in 2003, he switched to Grey as client services director. He moved to Contract Advertising in 2005 and since then, has worked on several brands such as Domino's Pizza, NIIT, Ten Sports and Google.