Cannes 2012: One silver and three bronze in Press

Leo Burnett has scored a silver, Ogilvy two bronze and BBDO one bronze Lion in Press.

We were proved wrong. The international jury at Cannes did not appreciate the interesting

Vaseline campaign by BBH, which was both timely and patriotic. Sheer hard luck!

However, the agency which shone bright in Press from India was Leo Burnett, which bagged a silver for the
Bajaj Exhaust campaign
. In fact, this year, Leo Burnett has been shining brighter with two silvers and a bronze till now. After winning a silver in Media Lions, the agency has managed to win a silver in Press and a bronze in Radio as well, on the fourth day of the International Festival of Creativity, Cannes.

K V Sridhar, national creative director, Leo Burnett India is delighted. He says about the Bajaj Exhaust campaign, "This was truly based on Indian nuances. It was an amazing piece of work done by the art director and photographer."

"We created a set and photographed it instead of using Photoshop," Sridhar says.

Sridhar had expected a gold going by its popularity but says that he is happy with silver at a time when India is not winning as many Lions this year.

Raj Kamble, ex-creative head, BBH India, says, "There have been cases where there were mistakes and entries not being presented well."

He strongly believes that Indian agencies need to work on it.

He cited an entry, which was shortlisted and almost voted for a silver when the jury saw it on screen. But when the jury saw the actual print ad, it was rejected.

Besides, Ogilvy has got two bronze for Sour Marbles and Mattel Toys, while BBDO has won a bronze for

White Collar Hippies campaign.

The Grand Prix in this category was awarded to the Benetton Unhate campaign, which was the most forwarded press ad of the year. The choice of the Grand Prix was a unanimous decision.