Dainikbhaskar.com appoints Four Quarters to handle its creative mandate

Four Quarters' mandate is to create noticeable ads for Dainikbhaskar.com that will help drive the brand's overall scalability.

Delhi-based creative hotshop Four Quarters has won the creative mandate of Dainikbhaskar.com in a multi-agency pitch.

Dainikbhaskar.com is the online news portal owned by I Media Corp Ltd, the digital arm of the Dainik Bhaskar Group.

As part of the new mandate, Four Quarters will attempt to create noticeable ads for Dainikbhaskar.com that will help drive the brand's overall scalability.

Gyan Gupta, CEO, I Media Corp, says, "The right mixture of creativity and strategy in Mrinal's (Mrinal Dasgupta, founder, Four Quarters) work led us to choose Four Quarters as our creative partner."

Kaustuv Chatterji, marketing head, IMCL, says, "There is a huge shift that is currently happening from English to vernacular, wherein local language is doing steadily well on digital. So, we intend to ride the wave. Four Quarters understands our brand needs and can execute the same in a unique manner."

While both Four Quarters and Dainikbhaskar.com remained tight lipped about the spends, according to industry estimates, the creative spends stand at about Rs 50 lakh.