Happy launches design cell

While Pallavi Nayak will head the new division in Mumbai, the agency has roped in Shilpa Colluru to head the cell in Bengaluru.

Happy, the five-year-old creative agency headquartered in Bengaluru, has launched a design cell in a bid to focus on offering services in identity creation, branding, packaging, retail and environment design.

While Pallavi Nayak will head the new division in Mumbai, the agency has roped in Shilpa Colluru to head the cell in Bengaluru.

"We have been offering design services to many from the day we started. We've also been fortunate to win a few awards for our work in design. We took our time to build a body of work and crystallise on a strategic design process that is our own. The design cell shall work as an independent unit with its own business targets and talent pool. We see a huge opportunity in this space and are confident that we can inject new energy and excitement in this space," says Kartik Iyer, CEO, Happy, in an official communiqué.

Praveen Das, chief creative officer, Happy, says, "Having a specialised design cell only seemed like a natural progression for us as it allows us to do a lot more for our clients. It also makes more sense for companies and brands that have been newly formed and are preparing for a launch."

It is pertinent to note here that in December 2011, when Happy Creative Services had commenced operations in Mumbai, Pallavi Nayak was roped in as general manager for the Mumbai branch. Happy Mumbai is a strategic services and business development unit, with its creative delivery centre located in Bengaluru.

Colluru, meanwhile, comes from Ray+Keshavan | The Brand Union, where she was senior manager, branding. She spent four years with the company before moving to Happy Creative Services (India).