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Contract wins creative duties for Mankind Pharma's Manforce condom

afaqs!, New Delhi and Anushree Bhattacharyya
New Update
Contract wins creative duties for Mankind Pharma's Manforce condom

The agency won the business following a multi-agency pitch. The size of the business is said to be in the range of Rs 15-20 crore.

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Contract Advertising has won the creative duties for Mankind Pharma's condom brand, Manforce. The agency won the business following a multi-agency pitch. The size of the business is said to be in the range of Rs 15-20 crore.

A senior executive on condition of anonymity has confirmed the news to afaqs!.

In February, afaqs! had reported that the pharmaceutical company had initiated a multi-agency pitch for two of its brands - Manforce (condom) and Kaloree 1 (sugar sweetener). While Mankind Pharma has assigned the creative duties for the condom brand, a decision on the sugar sweetener brand is still pending.

Interestingly, the company had announced its plan to appoint a creative agency for Kaloree 1 in April, 2011. However, the plan was later shelved and the duties were so far being managed by an in-house team.

Prior to this, McCann Erickson managed the creative duties for Manforce condoms. The agency had also won the creative duties for two more brands - Addiction (men's deodorant) and Gas-o-fast (digestive tablet).

Prachar Communications handles the media duties for all Mankind Pharma brands.

McCann Erickson Contract Advertising Mankind pharma [Addiction Manforce Gas-o-fast Kaloree 1
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