Slotco ropes in What The Hell? for revamp

The agency has been roped in on a project basis. The new positioning will be announced in two months.

Slotco, the storage systems manufacturing and hardware company, has handed over its creative duties to Delhi-based ad agency, What The Hell?.

The company looks forward to establish a fresh positioning. The revamp, including a logo change and website re-designing, will be carried out by What The Hell?.

The brief given to the agency said that the company wants to position itself as a reliable and trustworthy brand for its consumers. The new positioning will be announced in about two months.

Currently, Slotco works in the B2B segment and caters to brands including Sahara, Panasonic, Reebok, Adidas, DHL and Hero, amongst others.

It plans to diversify into a couple of new business ventures under the parent brand, Slotco. With these, the company will target the consumers directly (through B2C).

Though the company refused to confirm about the new ventures, market sources say that it may venture into the manufacturing sector. The marketing plan will be decided after the new ventures are finalised.