Dentsu India pockets creative duties of Tetra Pak India

The agency won the duties following a multi-agency pitch. The size of the business is said to be in the range of Rs 10-12 crore.

Dentsu India has won the creative duties of food processing and packaging solutions company, Tetra Pak India. It won the business following a multi-agency pitch which took place in Delhi. The other agency in the fray was Saatchi & Saatchi.

The size of the business is said to be in the range of Rs 10-12 crore.

Senior executives on the condition of anonymity confirm the news to afaqs!.

Prior to this, the account was handled by Leo Burnett. The agency won the business in 2004 following a multi-agency pitch, which included other agencies such as Ogilvy, McCann Erickson, Lowe Lintas & Partners, Saatchi & Saatchi and Dhar & Hoon.

In 2005, Tetra Pak roped in cine star Tabu as its brand ambassador.

Earlier, the business was handled by Grey.

In February 2009, the company handed over its media duties to Carat India, following a multi-agency pitch.

For the record, Tetra Pak began its operation in India in 1997 as the 100 per cent subsidiary of Tetra Pak International. It is one of the three companies in the Tetra Laval Group, a private group which is headquartered in Sweden. The company provides packaging solutions to many FMCG companies in India.