Dentsu Marcom appoints Shouvik Sarkar as executive creative director

Sarkar will manage and lead all creative deliveries in the Mumbai branch of Dentsu Marcom. Earlier, he was marketing manager at the Lodha Group.

Dentsu Marcom has appointed Shouvik Sarkar as executive creative director. Earlier, he was marketing manager at the Lodha Group.

Hiroshi Omata, chief operating officer, Dentsu Marcom, in an official communiqué, says, "Sarkar brings a very unique blend of multifunctional expertise to our business. His background of consistent development of effective creative work, combined with his knowledge of digital technologies and a mindset further moulded by his intensive marketing experience, will be of great value to our teams and client relationships."

Based in Mumbai, Sarkar will manage and lead all creative deliveries.

"Dentsu created the distinctly memorable 'Sar Uthake Jiyo' campaign for HDFC Standard Life. The mandate is to extend the same magic to other brands. My goal will be to render 'Tenka musou', the Japanese adage of being matchless/fearless to the team and to the work that we do," says Sarkar.

Sarkar, who is an English Honours graduate from St. Xavier's College, Kolkata, completed post graduate diploma in Print Journalism from IIMC, and MBA in Marketing and Strategy from the Indian School of Business. In 2002, he joined Equus Red Cell in Mumbai as a copy writer. At the agency, he worked on the India launch of AXN, the Kolkata launch of Shoppers Stop and Development Credit Bank. Next, he joined Ambience Publicis as senior copywriter. After working there for three years, he joined Ogilvy's Mumbai branch as creative supervisor.

In 2007, he shifted base to Dubai to join DDB as creative controller. At DDB, he worked on various businesses and developed the 360-degree launch campaign for BBC Arabic News, apart from managing the Parachute Coconut hair oil account. After a short stint of eight months, he returned to India and joined Contract Advertising as senior creative group head. At Contract, he worked on brands such as DNA, Shoppers Stop, Asian Paints, Cadbury and Ask Me B2B.

In 2010, he moved to Telibrahma Convergent Communications as associate vice-president, before moving to the Lodha Group. At Telibrahma, he led business development operations for Mumbai.