Cox & Kings is looking for a creative partner

The pitch is on in Mumbai. Saatchi & Saatchi is incumbent on the account.

Cox & Kings is looking for a creative partner in Mumbai. Saatchi & Saatchi is incumbent on the account. It has been working with Cox & Kings since 2007.

Sources close to the development have confirmed the news to afaqs!. The approximate media spend for the financial year is estimated at Rs 20 crore.

According to industry sources, Saatchi & Saatchi decided to part ways with the client due to unknown reasons. It has provided Cox & Kings with a notice period and will work with the travel company till the end of March.

In 2007, Saatchi & Saatchi bagged the creative duties for Cox & Kings' outbound business. The business then comprised of products such as Duniya Dekho (world tours) and the NRI business. With this development, the business for the company was divided between Saatchi & Saatchi and Law & Kenneth. Prior to this, the entire portfolio of Cox & Kings was advertised by Law & Kenneth. The agency had bagged the business in 2006.

After the division of the creative mandate, Law & Kenneth's mandate was to work for the company's inbound business, which included Bharat Dekho (India tours) and Ezeego1, the travel portal.

Later, the entire creative business was consolidated with Saatchi & Saatchi.

In 2004, WPP Group-agency rmg david had won the creative duties of package tour operator Cox & Kings following a long-drawn pitch process.

For the record, Cox & Kings is one of the world's longest established travel companies; it organises high-quality group tours, private journeys and tailor made itineraries to many of the world's most fascinating regions. It has several packages for both inbound and outbound tourists.