M&C Saatchi bags creative mandate for W

The agency won the creative mandate for the account following a multi-agency pitch.

M&C Saatchi has bagged the creative mandate for W, the apparel brand for women. It won the account following a multi-agency pitch. Rediffusion-Y&R was the incumbent on the business.

In an official communiqué, Anjali Nayar, CEO, M&C Saatchi, says, "It is a great start to the year. With retail growing at this pace, we see a lot of scope to do some interesting work together."

W is a part of TCNS Clothing, which manufactures and retails garments for Indian women. TCNS Clothing is promoted by O S Pasricha and A S Pasricha, who have been in the textiles and clothing business since 1972.

W is present in 40 cities across the country through 100 exclusive stores. Apart from the exclusive brand outlets, it is also available through various other retail formats like multi-brand outlets and shop-in-shops.

Anant Daga, CEO, TCNS Clothing Company, says, "We found in M&C Saatchi a partner which has the strategy, market analysis and creative expression figured out just right for W. The Indian women's wear market is large, unorganised and untapped. Being a leading women's wear brand, W is well positioned to capitalise on this opportunity and with M&C Saatchi, we look towards achieving greater successes for the brand."