DDB Mudra appoints Louella Rebello as ECD Mumbai

Rebello is currently senior creative director at Ogilvy India. Her immediate mandate at DDB Mudra will be to head the creative function at the Mumbai branch of the agency.

DDB Mudra has appointed Louella Rebello as executive creative director. Her appointment will be effective from the first week of February. She will move in from Ogilvy India, where she is currently serving as senior creative director. Her immediate mandate at Mudra will be to head the creative team in Mumbai.

Rebello tells afaqs!, "It's been a glorious nine years at Ogilvy, where I worked on some of the best brands, did some fun campaigns, worked with some fine people, and more importantly, made friends for life. But, I feel that it's time to try something new. DDB Mudra seems like the right fit in terms of brands, the people, and their vision for the place."

Rajeev Raja, a consultant at the agency, says, "Rebello has created some of the finest automobile communications in the country for Tata Motors. I have worked with her in the past and have seen her evolve over the last decade or so into one of the country's leading creative talents. I look forward to work with her to make DDB Mudra an agency to reckon with in 2012. "

Earlier this year, Raja had expressed his desire to devote more time to music. Currently, he works as a consultant with the creative agency, focussing mainly on the Volkswagen project.

Rajiv Sabnis, president, DDB India, calls Rebello a bright, young talent waiting to explode on the big scene. "Her coming on board gives her a larger role and canvas to paint on. She has infectious enthusiasm and energy, and some path-breaking work in the automobile, financial, and FMCG categories."

Rebello comes in with over 14 years of experience in advertising. She started her career with Pressman Advertising and Marketing as a copywriter in January 1998. After spending about two years at the agency, she joined Triton Communications in 1999 as senior copywriter.

She joined Bates as copy supervisor in 2001. In January 2003, Rebello joined Ogilvy India as creative supervisor and left as senior creative director in December 2011.

She is known for the 'Reclaim your life' campaign of Tata Safari Dicor. She is also credited with the 'Rishte kai tarah ke hote hain' campaign of Bank of India, which showcases relationships in their real, quirky glory. Rebello also contributed to Sumo Grande's well-received 'More than meets the eye' campaign.

Some of the other accounts that Rebello has worked on include SBI Life Insurance, Vodafone, Closeup, Tata Sumo, Spacio and Xenon, VIP Feelings, Amaron India, STAR TV and Ponds.