Yang Communication wins creative duties of Orris Infrastructure

The agency won the account following a multi-agency pitch that saw participation from agencies such as Law & Kenneth. The size of the business is estimated to be more than Rs 15 crore.

Yang Communication, the second agency from the stable of Saints and Warriors, has won the creative duties of the business conglomerate Orris Infrastructure. The agency won the business following a multi-agency pitch that saw participation from three other agencies, including Law & Kenneth. Percept/H is the incumbent on the business.

The size of the business is estimated to be more than Rs 15 crore.

Sanjay Sharma, managing partner, Yang, says, "Orris has been very aggressive in the hospitality sector and wants to expand its presence in other infrastructure areas. Thus, this will be a very challenging assignment for us."

The agency seems to be on a winning trip. During the last week of 2011, it won the creative duties of the life insurance brand DLF Pramerica, a joint venture between DLF and Prudential International Insurance Holdings Ltd (PIIH), a fully-owned subsidiary of Prudential Financial Inc.

Anil Verma, managing partner, Yang, remarks, "This will be a creative lead business since communication in this sector looks similar. The client liked the breakthrough work that we presented during the pitch."

In July, the five-year-old Mumbai-based Saints and Warriors had announced the launch of Yang, its second agency in New Delhi. With the launch of the agency, Saints and Warriors entered the Delhi market, expanding its operations to tap the available opportunities in the Capital.

For the record, founded by Vijay Gupta in 2008, Orris has expanded its services from being a real-estate player to various sectors such as energy, hospitality, golf, and education.