Prithviraj Banerjee joins Rediffusion-Y&R as planning head, Mumbai

Banerjee comes from BBH London where he was the team manager on Vodafone VIP, Vodafone Enterprise Business unit, and Kronenbourg beer.

Rediffusion-Y&R Mumbai has appointed Prithviraj Banerjee as planning head for its Mumbai branch. In his new role, Banerjee will report to Gautam Talwar, chief strategy officer, Rediffusion-Y&R.

Prior to this appointment, Banerjee was with BBH London, where he was the team manager on Vodafone VIP, Vodafone Enterprise Business unit, and Kronenbourg beer. Before BBH London, he was with BBH India. He has also worked with Leo Burnett.

Accepting the new responsibility, Banerjee says, "From day one, I have been greeted with great conversations, and points of view that are truly evolved. I am looking forward to add to the already-powerful strategic skills of the agency."

Previously, Banerjee has worked on several known Indian brands like Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia-Pacific Breweries, and BIG TV. In addition, he has worked on several successful pitches. He has over seven years of experience.

Gautam Talwar, chief strategy officer, Rediffusion-Y&R, says that Banerjee brings to the table an interesting mix of passion and experience. "He also has the advantage of having worked on both Indian and global brands, and we believe that he will be able to add key strategic insights into all brands and businesses that he works on, adds Talwar.

Neville Medhora, vice-president and branch head, Rediffusion-Y&R Mumbai, believes that with Banerjee coming on board the capabilities of the planning team will be further augmented. "We have a talented and passionate team in planning at the Mumbai office, and with Banerjee's passion to make a difference, I am confident that he will be able to bring some iconic work to the table," tells Medhora.

Banerjee has a Master's degree in International Marketing from Leeds University. He is passionate about travelling and photography.

Banerjee's appointment is one of the many appointments that Rediffusion-Y&R has made over the past few months.

Rediffusion-Y&R made two key senior-level management changes in its Delhi office in June. Abhik Santara was elevated from his post as national business head to become the vice-president, while Chraneeta Mann was appointed executive creative director. In early July, Rediffusion-Y&R's Mumbai office brought on board Venugopal Chandrasekhar as business head. A little prior to this appointment, Rediffusion-Y&R Bengaluru appointed Indrajeet Mookherjee as branch head. In May, Dilip Marathe was roped in as creative head, art, and iContract's Prabhakar Jampa was made creative head, design and digital.