Parryware moves to R K Swamy BBDO

The creative duties for the sanitary ware brand were being handled by Ogilvy India earlier.

R K Swamy BBDO will manage the creative mandate for the sanitary ware brand Parryware. The account was earlier being handled by Ogilvy India. Parryware, originally owned by the Chennai-based Murugappa Group, is now a part of the Spanish Roca group. The agency is slated to look after the brand re-launch, as well.

Ajit Shah, president (North), R K Swamy BBDO, says, "We are delighted to commence our work on Parryware, which is synonymous with the category. As Parryware faces increased competition from new players in the category, we are working closely with the client on refreshing the brand so that it retains its strength and continues to grow its market share."

R K Swamy BBDO is a part of R K Swamy HANSA. Together, the group offers creative and media services, market research, direct/CRM and advanced analytics, events and activation, healthcare communication, PR, social and rural communication, and more.