Vizeum wins the media duties of TTK Healthcare

The business is estimated to be worth around Rs 10 crore.

Aegis Media's Vizeum has won the media duties of TTK Healthcare. The business is estimated to be worth around Rs 10 crore. The incumbent agency on the account is Mindshare.

No official pitch was called for the account, and Vizeum was handed over the duties purely through evaluation of their previous work. This business will be handled out of the agency's Chennai office.

Commenting on the win, S Yesudas, managing director, Indian sub-continent, Vizeum, says, "We are thrilled with this win and welcome TTK Healthcare into the Vizeum family. We are thankful to the client management and marketing team for their faith in us. I am delighted to see our Chennai operation taking a formidable position in the market in such a short span of time."

Ashish Bhasin, chairman India & chief executive officer, South East Asia - Aegis Media and director, Posterscope - APAC, says, "It is wonderful to see Vizeum win so many clients and evolve as a strong, national media agency in such a short time, under Yesu's (Yesudas) able leadership. Vizeum has become a very important part of Aegis Media's spectacular growth and turnaround in India and I expect it to continue being in that role for years to come. As I join Yesu in welcoming TTK Healthcare Ltd to our family of clients, I feel very proud of the entire Vizeum team."

TTK Healthcare, a part of the TTK Group, was incorporated in 1958 and went public in 1985. The company's repertoire of brands includes Woodward's Gripe Water, Eva range of personal care products and Good Home range of home care solutions.