Charles Cadell quits Lowe Lintas India; Joseph George to succeed him

George will succeed Charles Cadell, who in turn is serving his notice period till the end of December.

Joseph George, deputy chief executive officer, Lowe Lintas India has been promoted as chief executive officer. George will succeed Charles Cadell, who is currently serving his notice period that ends in December. George will continue to be based in Mumbai.

Michael Wall, CEO, Lowe + Partners, says, "During Charles' tenure, Lowe Lintas has both grown and evolved into a modern and dynamic business. I am thankful and appreciative of his contributions. I am certain that Joe is best placed to take on the leadership of Lowe Lintas in this exciting and important market."

Wall adds that George has been an integral part of Lowe Lintas for the past 19 years. "He has a rare combination of business acumen, marketing savvy and creative judgment. I look forward to partnering with him and together realising even greater ambitions for the company and our clients," Wall adds.

R Balakrishnan, chief creative officer and chairperson, Lowe Lintas India, adds, "Joe's contribution and pivotal role in having enabled the company in achieving the success it has achieved on many of its clients, most notably Unilever, uniquely qualifies him for this new role and responsibility. This promotion is demonstrative of the organisation's appreciation of his past performance and trust in his abilities to take Lowe Lintas forward with his vision and leadership."

Charles Cadell, whose next destination remains unknown, had joined Lowe Lintas India in 2007. Earlier, Cadell was CEO, Leo Burnett Malaysia and president, Asia Pacific, Arc Worldwide, a Leo Burnett affiliated marketing services company based in Malaysia, where he launched 16 offices in 13 Asian markets.

He has extensive experience in Asia in advertising, marketing and communications. In 2006, when Publicis acquired the marketing services giant Solutions, Cadell oversaw the incorporation of the company in India, and subsequently served on its board.