agencyfaqs! gets a new name: afaqs!

Readers can simply click and use a palette to fill in the colours of the afaqs! logo. The colours closest to those chosen by the website designers will receive the special prize of a digital drawing tablet

agencyfaqs!, the advertising, media and marketing website, today announced that it was going in for a name change after more than eight years. It is shortening its name to afaqs!

Unveiling the outline of the new logo, the website invited readers to suggest its new colours. “Our designers are already working on it,” said a spokesperson, “but we thought it would be fun to see how our readers interpret the colours of our new logo.”

agencyfaqs! readers can simply click and use a palette to fill in the colours of the afaqs! logo. The colours closest to those chosen by the website designers will receive the special prize of a digital drawing tablet. (
Click here
to view how others see the afaqs! logo)

The decision to go with afaqs! has been driven by the big changes that have taken place in marketing communications since September 1999, when the website was launched. At that time, marketers relied primarily on print and TV to get their message across to consumers.

Over time, several other media have grown explosively – out of home, radio and online. There has been action in these media because of either a change in investment norms or because of growing penetration. agencyfaqs! has been responding to these changes by creating new sub-sites.

Another major shift during this while has been marketers’ increasing willingness to try out below-the-line options: direct mail, telemarketing, promotions, events, exhibitions and point of purchase, among other things. Since agencyfaqs! is in the marketing communications space, it will gradually expand its coverage into many of these areas.

The spokesperson emphasised that the new focus does not mean that agencyfaqs! will reduce its emphasis on traditional advertising or media. To underline this, he pointed to the new feature, Creative Showcase, which was unveiled on the site only last week.

The new changes, he said, are aimed at completing the marketers’ experience so that they can find all that they want and need from a single source, afaqs!