Saatchi's Rajeev Ravindranathan to join Fish Eye as creative director

Ravindranathan's mandate at Fish Eye will be to boost the creative process by providing it a fresh perspective and to work as a team to position the agency on a reputation-building track. He will report to Robert Anthoney (popularly known as Robbie), founding partner and creative director, Fish Eye

Rajeev Ravindranathan, creative director, Saatchi & Saatchi, Bengaluru, who quit the agency two months ago and was serving his notice period till recently, will now move to Fish Eye Creative Solutions as creative director. He will begin his new assignment on January 15.

Ravindranathan's mandate at Fish Eye will be to boost the creative process by providing it a fresh perspective and to work as a team to position the agency on a reputation-building track. He will report to Robert Anthoney (popularly known as Robbie), founding partner and creative director, Fish Eye.

Ravindranathan says, "My experience at Saatchi & Saatchi was a memorable one. But I have grown to a different level in my mind. I actually wanted something that would provide me a challenge apart from accomplishing my daily goals, which are part of the job. At Fish Eye, in addition to performing my job, I will be a part of the bigger scheme of things, which will involve aggressive participation in the growth of the agency as a whole."

Ravindranathan is a BBM graduate from Christ College, Bengaluru. He started his career in financial planning with the Hongkong and Shanghai Banking Corp. a decade ago. He moved to advertising in 2000, when he joined Bates Enterprise (then Enterprise Nexus) and worked closely with Robbie He worked there for a year and a half, after which he moved on to be a part of the team that launched the agency, Fountain Head, in Chennai. Here he spent a year. Thereafter, he worked with two agencies, O&M, Chennai, and JWT, Bengaluru, both in just a year.

For the last four years, he has been associated with Saatchi & Saatchi, Bengaluru, and worked largely on brands such as TVS Victor, Tata Tea and WorldSpace.

Remarks Robbie, "Rajeev (Ravindranathan) and I have worked together when I was with Enterprise Nexus in 2000. He is a talented professional and comes with a substantial amount of experience on big brands. Him joining the team will strengthen it and fuel growth for the agency taking it to new heights in qualitative terms."

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