Firefox Bikes, India’s leading leisure biking company & MTV, India’s youth brand, are ready to hit the road with the launch of their latest range of co-branded adventure bikes. The newest range was unveiled in New Delhi’s Royal Plaza by MTV VJs Bani J, Rannvijay, Nikhil Chinapa and Roadies Season 9 winner Vikas. Also present at the launch were Shiv Inder Singh, Managing Director, Firefox Bikes Pvt. Ltd and Sandeep Dahiya, Sr. Vice President, Consumer Products & Communications, Viacom18 Pvt. Ltd.
The Firefox MTV bike models include the 24” Thor, 26” Smoke, Dirt and Hades. Priced between Rs. 10000 to Rs.16000, the collection is a world-class advancement yet mid-segment range that makes it an affordable buy for youngster who prefer motorbikes instead of cycles to get to college or work.
On the occasion, Shiv Inder Singh, Managing Director, Firefox Bikes, expressed, “Extending our lineage of high end bikes this time in collaboration with MTV will certainly expand our market share; as MTV enjoys huge brand loyalty amongst the youth. These new bikes have specially been designed keeping in mind the generation next."
Commenting on the licensing tie-up, Sandeep Dahiya, Sr. Vice President - Consumer Products, Viacom18, said, "We're delighted to partner with Firefox, to launch MTV range of adventure bikes in India - a range that is as flamboyant in design as it is unique in functionality," He further added, "The launch of MTV adventure bikes also mark the beginning of extending MTV licensed products in unconventional categories and 2012 is going to see more and more of that."
Excited about the launch VJ Bani says, “I own a Firefox MTV bike, it’s a great mode of workout. I love it since I am a fitness freak and biking keeps me in a perfect shape.” For VJ Rannvijay it’s all about style “I love the design and style the Firefox MTV bikes sport. I am sure the youth will love to own one.” VJ Nikhil Chinapa added, “Since fuel prices are at an all time high, the Firefox MTV bikes can help you save some money and stay in shape too.” MTV Roadies season 9 winner Vikas added, “I love adventure, and so adventure biking is something I want to do. I am going to pick up the Thor for myself.”
The launch of Firefox MTV bikes has changed consumer’s perception by providing world class biking experience at an affordable price. Within a short span of time, Firefox Bikes has certainly made a huge impact in the biking industry; it has over 90 exclusive bike stations strategically across Indian cities and 1 in Bhutan. Firefox has also introduced the world’s number one bikes to India – Trek Bikes (USA) as exclusive distributors.
MTV Consumer Products today extends into more than 16 categories with Eye-wear, Bags, Stationery & paper, Debit cards, mobile phones, bed-linen and helmets, amongst others. Its key licensees include Citibank, Aureole-Inspecs, BILT, Portico, Micromax, Steelbird, Wildcraft, Lava Mobiles and ‘Mochi – The Shoe Shoppe’.
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