Get High on Zee Cafe this October

Media News

Mumbai, September 26, 2011

Zee Cafe is all decked up to set the stage on fire this October. Zee Cafe is starting a major on air push for channel perception branding. So the month of October is when viewers will “Get High” on the channel. One can see fireworks this Diwali with five new shows launching in October on Zee Cafe which includes Vampire Diaries - Season 2, Better With You, Weeds, Rizzoli & Isles and Keeping up with the Kardashians (Kourtney & Khloe take Miami & Kourtney & Kim take New York ). Moreover, the month culminates in Billboards Music Awards 2011, which is being brought to India for the first time, exclusively by Zee Cafe.

Its time to fly high with supernatural drama packed with action and love. Zee Cafe brings in Season 2 of Vampire Diaries, which has won a total of 7 Teen Choice Awards, 2010 People's Choice Awards for Favorite New TV Drama. Based on the novel series penned by L.J. Smith, the series follows the events in the town of Mystic Falls, Virginia, a fictional small town haunted by supernatural beings. The main focus of the series is the love triangle between the female protagonist Elena Gilbert and the vampire brothers Stefan and Damon with dark pasts. The season picks up immediately after the events of the season one finale. Season two focuses on the return of Elena's doppelganger, Katherine, the Sun and Moon curse, and the arrival of Klaus.

Nothing can beat love spiced up with a tinge of comedy. Zee Cafe gives its viewers a reason to rise, with its latest offering - Better with You. The show is an American romantic sitcom which revolves around three different relationships that are tightly intertwined in one family.

This October, Zee Cafe will be taking its brand promise of the month very seriously, as it launches the acclaimed quirky show WEEDS. This single camera dark comedy explores a widowed mother and her family as they take to selling marijuana to support themselves. During the course of the show, the family progressively gets entangled in a mesh of illegal activities. The show takes a sarcastic view of how off-color characters struggle with fake suburban reality, in which everything is "all style, no substance". This modern day television satire has claimed many awards including the Golden Globe Awards, Emmy Awards, Satellite Awards, Young Artist Awards and Writers Guild of America.

Zee Cafe’s viewers can now lay their hands on two beauties with two different jobs forming one killer team. Viewers can get high watching this visual treat accompanied with a gripping plot. The show, Rizzoli & Isles is a TNT television series starring Angie Harmon as police detective Jane Rizzoli and Sasha Alexander as medical examiner Dr. Maura Isles. The one-hour drama is based on the Rizzoli & Isles series of novels by Tess Gerritsen. The series started strong in the ratings, as 7.55 million viewers tuned in for the premiere episode. The premiere set a record as the highest-rated debut for a commercial-supported cable series, and it was the second-highest debut ever for a basic cable TV series. Rizzoli & Isles is second only to the 2008 premiere of Raising the Bar, which attracted 7.7 million viewers during its commercial-free debut. Live + 7 day ratings for the premiere updated the show's status as the all time most watched cable series launch, with DVR viewers increasing the show's rating to just over 9 million viewers.

Providing an adrenaline boost to its viewers, Zee Cafe presents, Keeping up with the Kardashians, a show that gives you a kick and provides its viewers to a higher level of entertainment. Keeping up with the Kardashians (Kourtney & Khloe take Miami & Kourtney & Kim take New York) profiles one of Hollywood's most high profile families as its members seek fame, fortune and domestic bliss. The show was an instant hit in its first month. On air it became the highest rated series among women aged 18 to 34 and was also seen by 1.3 million total viewers. The second season continued the success and was viewed by 1.6 million viewers - a 23% increase from the first season. The fourth season's premiere, "The Wedding", became the highest rated episode in the series history with nearly 3.2 million viewers and also brought in the highest rating in the women 18-34 demographic E! ever had. The second episode of the season topped the success of the premiere and became the new highest rated episode in the series with 4.1 million viewers and Kim stood out. This record was then broken for a third time by the season finale with 4.8 million viewers – which also made the episode the most, watched broadcast ever in E!'s history.

Its celebration time on Zee Cafe for all music lovers as Billboard Music Awards has returned after a hiatus of four years with a bang. Billboard Music Awards is being brought to India for the first time, exclusively by Zee Cafe. It would be a sheer treat for Zee Cafe viewers to witness their favorites giving breathtaking performance. The 2011 Billboard Music Awards will kick off with a bang, as pop stars like Rihanna, Britney Spears and the Black Eyed Peas rocked the stage at Las Vegas' MGM Grand, while Taylor Swift, Justin Bieber, Taio Cruz and Lady Antebellum snagged the first awards of the night. Other performers taking the stage during the Billboard Music Awards included Beyonce,Nicki Minaj, Far East Movement, Mary J Blige and Lil Wayne.

Speaking about the initiative, Anurag Bedi, Business Head, Zee Cafe, said, “It’s time to Get High!!! Zee Cafe gives a golden opportunity to its viewers to go high by experiencing all genre of entertainment whether it’s romantic comedy or supernatural drama or the raunchy series of Kardashians and many more to add. This October, Zee Cafe has lots in its store for its viewers. We are getting more aggressive as far as content is concerned. We’ve always dared to experiment with our content to give our viewers an experience never felt before. October 2011 we would be showcasing five new shows that would encompass different genre of entertainment, giving our viewers a holistic entertainment package.”

For further information, please contact:

Zee Network

Priyanka Pande

Mobile: +919833195535

Email: priyanka.pande@zeenetwork.com