STAR Plus presents Mitwa - Phool Kamal Ke

Media News

Mumbai, May 25, 2009

Optimism, love and longing transcends all barriers created by man and society - the same holds true for Bela and Birju as they struggle for their romance to survive under unforgiving circumstances! STAR Plus, India’s leading General Entertainment Channel presents MITWA…Phool Kamal Ke - a saga differentiated by the love plot set in the context of active caste barriers and differences. Launching on May 27th, 2009 @ 7.30 pm, the show will engross and entertain viewers with a love story set against the backdrop of caste differences in the heartland of Uttar Pradesh.

MITWA…Phool Kamal Ke is a story that’s never been shown before on Indian Television and traces the captivating love story of Bela (Tanvi Bhatia) and a Dalit boy, Birju (Mohit Malhotra). Bela personifies ‘innocence’ and is truly untouched by the world. Meanwhile, Birju has lived a life surrounded by hatred, caste inequality and tremendous sorrow. Bela is untouched by all such things, and the differences in their lives go on to become their deepest bond in life and death.

Commenting on the show, Mr. Keertan Adyanthaya, GM & EVP, Programming, STAR Plus said, “MITWA...Phool Kamal Ke is a love story told differently in the context of caste differences. The love and romance blooms in times of adversity like a lotus flower blooms in mucky waters. The story is bound to strike a chord with our audiences who can look forward to a story of infinite hope and great optimism.”

With a splendid line-up of talented actors like Rameshwari, Shahbaaz Khan, Swati Chitnis, Manish Wadhwa, Nigar Khan, Jitendra Vazirani, Vipra Rawal, Rudrakshi, Vikrant Rai, Deepa Parab & Shivani Gosain, the show promises to enthrall the viewers with its power packed performances.

Producer, Chairperson & MD, B.A.G Films & Media Ltd, Ms Anuradha Prasad added, “After entertaining viewers for more than seven years with the successful series Kumkum and our recent launch STAR Vivaah, B.A.G Films partners with STAR Plus to create yet another clutter breaking viewing experience. MITWA... Phool Kamal Ke showcases that love will conquer all differences. It is an emotional journey with many surprises and interesting twists in human relationships. We hope to connect with our viewers and gain their appreciation.”

What will happen when the most divine manifestation of human emotion - love - encounters the ‘real’ world that weighs heavily on family honor? Will the sheer purity of love survive or will it get crushed under the atrocities meted out to it? Tune in to MITWA…Phool Kamal Ke from May 27th 2009 at 7.30 pm, every Monday to Friday, only on STAR Plus, to be a part of Bela and Birju’s innocent optimism and the intensity of their devotion to the other.

For further information, please contact:

Vaishnavi Corporate Communications

Poonam Nikam

Mobile: 9821718954

Email: poonam@vccpl.com