India’s first English city news channel, NDTV MetroNation, successfully completes one year emerging as an undisputed leader amongst English news channels in Delhi by experiencing an exceptional growth over the last one year and garnering the highest market share of 27%.
Speaking on the occasion, Rajiv Lulla, CEO, NDTV MetroNation, said, “Local content is increasingly becoming more important for television audiences worldwide as well as in India as it focuses on news that touch people’s lives directly. With a contemporary and dynamic team of reporters and anchors covering Delhi with gusto, NDTV MetroNation has been successfully able to capture the imagination of Delhi & NCR and become a reference point for Delhiites.”
Capturing the spirit of Delhi with high quality city-centric programming, NDTV MetroNation brings to its viewers all genres of programmes covering the best of metro life- News and Current Affairs, Lifestyle, Entertainment and Youth Buzz. Some of the most viewed shows on MetroNation contributing to its success are- The Great Aunty Cookoff; Fight For Your Rights; Let’s Go, Delhi, Feeding Frenzy; U Special; Super Shopper and We Speak Like This.
Graph depicting 7 weeks average market share figures ending September 20th, 2008:
In the fight for justice for Delhi, NDTV MetroNation is currently running a campaign against bad roads and will highlight civic issues in the city and the fight for it to be fixed, as part of channel’s extensive coverage of the forthcoming elections.
For further information, please contact:
NDTV
Aarti Laxmanan
E-mail: aartil@ndtv.com
Tel: 4157 7777
Comma Consulting
Joyeeta Mitra
E-mail: jmitra@comma.in
Tel: 011 46003205
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