'Junoon - Kuch kar dikhane ka' the battle of the music genres begins this June only on NDTV Imagine

Media News

New Delhi, April 16, 2008

This June, NDTV Imagine unveils a fresh concept in music that promises to entertain and delight viewers. Junoon is an exclusive new show that taps into the country's passion for good music, playing out an exciting contest to decide the country's most popular genre of music, namely Folk, Sufi, and Filmy Music! The show will be produced by Gajendra Singh's Saibaba Telefilms.

The uniqueness of Junoon is in the individual talent of the contestants, each with a strong grasp of their respective genres, and also that the audience will be voting for a genre of music and not for individual singers. The format of the show is as follows:

The show will feature 3 teams, who will represent a genre each:

Sufi Ke Sultan – Sufi music

Maati Ke Lal – Folk music

Bollywood Ke Baadshah –Filmy Music

Each team will have 6 contestants and will be mentored by an eminent personality from the music industry, namely:

Ustaad Rahat Fateh Ali Khan - Sufi Ke Sultan

Ila Arun - Maati Ke Lal

Anand Raj Anand – Bollywood Ke Baadshah

Every week, the participants from all the teams will perform a song from their respective genres.

The elimination process:

Is based on the performances. Each week, viewers will send in their votes, not for the individual performers, but for their most favorite genre!

Once the votes are tallied ever week, the weakest genre will be identified.

The mentor from that particular genre will then need to make the difficult decision to eliminate one of the contestants from his/her team.

There will be 3 voting lines, one for each of the genres. The decision on the genres will be based on 100% audience votes.

The show will air twice every week with a performance and elimination episode.

Announcing the launch of Junoon, Shailja Kejriwal, EVP Content, NDTV Imagine said, "In India, we are not just passionate about music, we are passionate about specific genres of music that appeal to us as individuals. With Junoon, NDTV Imagine presents a fresh concept in this popular genre of music talent shows, creating a differentiated experience for our viewers. We are very pleased to team up with Gajendra Singh for this new initiative. This partnership promises to deliver a complete entertainment package for the entire family."

Adds Producer of the show, Mr. Gajendra Singh, "Junoon is passion, purity and madness. This show is all about, 'Junoon…kuchh kar dikhaane ka'. India is a diverse country with music for every occasion and emotion. Junoon will bring out the very strong and popular styles of music especially Sufi and Folk in an interesting and unique way. I am very excited about this show, the concept, and working with NDTV Imagine".

Watch out for the unique musical entertainer, 'Junoon' this June, only on NDTV Imagine!

Imagine a royal battle where weapons have been replaced by music and lyrics.

Imagine 3 groups of hugely talented singers in the battle of their lives, each lead by a musical maestro.

Imagine the fight to decide India's most popular genre of music.

For further information, please contact:

NDTV Imagine

Zeenat Khan

Tel: 67733999

e-mail: zeenatk@ndtvimagine.com