"We want to be an ally to parents": voot kids' Saugato Bhowmik

A conversation with voot kids' business head Saugato Bhowmik.

Most of us have grown up with limited entertainment options as children, with television being one of the major sources. It was much later that access to smartphones and OTT platforms like Netflix, Amazon Prime and voot kids became much smoother.

Speaking of kids' entertainment, those in the field of content creation acknowledge that grabbing the attention of a young mind is far more complicated than getting an adult's attention. It's even harder for a parent to decide which content is acceptable for the child and if it is worth paying for. Also, in a sea of available video options, where do audio content and games stand?

Saugato Bhowmik, business head, voot kids, answered some of these questions at afaqs!' vdonxt asia 2020, in an interview with Vanita Kohli-Khandekar, contributing editor, Business Standard. The fourth edition of the annual event was organised in Mumbai on January 29, 2020.

Edited excerpts.