"Sirius will enable advertisers to reach viewers where they are, rather than where they might be": Nitin Bawankule

The head of ad sales at Star & Disney India talks about the intention behind rolling out the new suite, and how it might benefit advertisers.

Leading media conglomerate Star & Disney India has announced the launch of 'Sirius', an end-to-end suite of advertising solutions for marketers, media planners and creative agencies. 

According to the network, with Sirius, advertisers can access most of the content portfolio of Star India network and Disney+ Hotstar, "optimised to get the most out of their advertisement investment."

Star & Disney India has joined forces with Mediaocean, Kantar, TVision Insights and Ipsos to add "impact evaluation" to advertising spend on television and OTT. As shared by Star & Disney India, Sirius intends to offer better solutions when it comes to cross-screen measurement and planning, sharper targeting on TV, next-gen campaign evaluation, and creative ad solutions. 

The suite was introduced by Nitin Bawankule, head, ad sales, Star & Disney India. Bawankule joined Star in October 2019 from Google India, where he was country director, Google Cloud. 

In an interview with afaqs!, he explains the intention behind rolling out the new suite and how it might benefit advertisers.

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