"My focus is to delay the sunset of print": Worldwide Media's Deepak Lamba

One of India's leading monthly magazines, 'Femina' recently launched a report, 'All About Women' decoding the behaviour of millennial mothers. Femina is owned by Worldwide Media (WWM), a subsidiary of the Times Group. WWM also owns Bollywood magazine Filmfare and operates Hello, Grazia, Lonely Planet, Good Homes, and Trends in India.

The chief executive officer of the WWM Group, Deepak Lamba took over the leadership role in 2015 and since then, the print magazine powerhouse has started experimenting with digital opportunities. Before taking over as chief executive officer, Lamba was associated with the Times Group as president of Times Strategic Solutions. He joined the Times Group in 2012 after a two-year stint as the business head of Bloomberg UTV.

In an interaction with afaqs!, Lamba shared his observations on the print industry, the importance of Intellectual Properties like television formats and live events for magazines, digital advertising and much more. Here are edited excerpts from the interview.