"Mid-Day's readership is around 14 lakh but at one point we were sending 10 crore PDFs": Apurva Purohit

Here’s an exclusive interaction with the president of Jagran Group who talks about the group’s new interactive digital tabloid, the research that went behind launching it, and much more.

Mid-Day Infomedia Limited, a subsidiary of Jagran Prakashan which reported Rs 1,772 crore turnover and a profit of Rs 262 crore in FY19-20, has launched an interactive digital tabloid for its marquee English publication Mid-Day.

The digital-tabloid will mirror the newspaper and charge a subscription fee from consumers. It will have some additional interactive features that Apurva Purohit, president, Jagran Group, feels will appeal to the traditional newspaper readers who can’t access a physical copy due to various reasons.

A media and entertainment industry veteran, Purohit, who has also worked in television in the past, is a firm believer that people need to pay for content. In the middle of a pandemic, when businesses are strategising to ensure survival, she says, it’s time to pivot.

Here’s an exclusive interaction with Purohit who, apart from being an executive, has also authored two books. She talks about the new offering, the research that went behind launching it, and much more.