"Living room experience growing in India": Amazon Prime's Vijay Subramaniam on OTT viewing habits

An interaction with Vijay Subramaniam, director and head, content, Amazon Prime Video India.

Speaking to a group of journalists, national award-winning filmmaker Kabir Khan had recently said that there was a story that he had lived with for ages but no studio was willing to back it, given the scale he had mounted it on.

‘The Forgotten Army - Azaadi Ke Liye’ finally found a taker three years ago after Seattle-headquartered e-commerce giant Amazon launched its video-on-demand platform in the country. ‘The Forgotten Army’ is based on the formation of the Indian National Army and its fight for India's independence.

Also Read: "When it comes to unscripted content, TV has set a very high bar, so we need to be differentiated": Prime Video's Vijay Subramaniam

It traces the true story of Indian soldiers who marched towards the capital, with the war cry 'Challo Dilli', to free their country from the reign of the British. The episodic series revolves around The Indian National Army (INA), which was forged out of British defeat in Singapore during WWII. It shows how it was led by Netaji Subhash Chandra Bose and had the first-ever women infantry regiment formed anywhere in the world.

The series will be available for streaming on Amazon Prime Video on January 24, 2020, and the premiere has just been launched. Vijay Subramaniam, director and head, content, Amazon Prime Video India, said it took them over three years to film this series. In an exclusive interview with afaqs!, Subramaniam shared his expectations from the series and the importance of quality entertainment.

Edited Excerpts