"Expecting double-digit growth in ad revenue of Bigg Boss"

Viacom18’s, general entertainment channel, Colors announced the launch of the 13th edition of its marquee show ‘Bigg Boss’. Last year, host Salman Khan made his entrance into the press conference sailing a jet-ski somewhere in the middle of the sea in Goa. This year, the Bollywood superstar made his entry boarding a Mumbai Metro-coach. Colors announced the launch of the Endemol Shine produced Hindi adaptation of global hit, Big Brother from a metro car-shed in Mumbai.

Bigg Boss will hit the airwaves on September 29, 2019. Smartphone manufacturer, Vivo has associated with the show as presenting sponsor, Lay’s will be the special partner, while Whirlpool, BharatPe, PokerStars.in, Ching's Chinese and helo are the associate sponsors. The show will feature celebrities locked inside a house and following the commands of a voice — Bigg Boss. Over weekends, Salman Khan interacts with the inmates.

Nina Elavia Jaipuria, head, Hindi Mass Entertainment and Kids TV Network, Viacom18 believes the show will be ‘action-packed’ this year and the economic slowdown and low ad spends on the GEC won't be an obstacle.

Here is what she had to say, edited excerpts;

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